Task

To develop a convenient and transparent online platform that would allow buyers to quickly find and order farm products with delivery throughout the country. It was important to provide convenient navigation by category, a detailed description of each product, and also to show the story and specifics of the producers.

Project features

A distinctive feature of the website was the combination of an online store with stories about each farmer and their products. Among the implemented functions:

A section with detailed stories of producers and farms

Filtering of products by type, region and production method

A built-in map of farms

A subscription system for regular deliveries

Integration with logistics services for order tracking

Recipes and tips on using the products in the blog section

Work stages

Analytics

We studied consumer preferences in the farm products segment and identified a high interest in transparency of origin and quality. We researched competitors — both large marketplaces and specialized websites — to determine their advantages and disadvantages.

Design

The design is executed in warm natural shades, with an emphasis on photographs of products and farmers. A convenient catalog structure is used, with large product cards featuring photos and detailed descriptions. Special attention was paid to the mobile version of the website, given the trend of shopping from phones.

Development and testing

The website is built on WordPress with WooCommerce, with custom enhancements for the specifics of farm products. The following were implemented:

Multi-level filtering and search

Integration with payment systems and delivery services

A subscription and automatic repeat order mechanism

Optimization of loading speed and responsiveness

A blog module with tips and recipes

Testing included checking the convenience of navigation and order placement, as well as load testing under peak loads.

Results

Customer base growth of 45% in the first three months after launch

A 28% increase in the average order value thanks to subscriptions and bundle offers

More than 3000 unique visitors per month with high conversion

Positive feedback from farmers and buyers on the convenience and transparency of the service

Client review

“Craftfood.pro has become a platform where farmers can talk about their work and offer their products directly to buyers. We are very pleased with the quality of the implementation — the website turned out convenient, informative and beautiful. We thank the team for their professional approach and support at all stages.”