Project task

The client set the goal of creating a universal app for ordering food, goods and services with delivery, aimed at Southeast Asian markets. The app had to provide easy access to local and international cuisines, support a multilingual interface and a “door-to-door” delivery model.

An important challenge: to ensure maximum ordering simplicity and local adaptation for users’ different languages and cultural preferences.

Product goals

• Provide a convenient platform for ordering food, drinks and everyday goods
• Support a multilingual interface: Chinese, English, Khmer, Vietnamese, Thai, etc., to remove the language barrier when choosing a cuisine and restaurant
• Integrate group buying and express delivery
• Ensure a simple UX for users with different levels of technical proficiency

Core functionality

• Browsing and ordering dishes from restaurants and brands (KFC, McDonald's, Starbucks, etc.)
• Multi-cuisine support: Chinese, Western, Asian and other cuisines without language barriers
• Dola Mart product catalog — shopping for groceries and everyday goods
• Group buying on favorable terms
• Express delivery of various goods (including more than just food)
• Integration of logistics services (ZTO Express) and order status tracking
• Promotions and bonuses for new users

Stages of work

1. Analytics and research

We carefully studied:

• user behavior patterns in the target markets (Cambodia, Vietnam, Laos, etc.)
• competitors and existing food delivery models
• key pain points: language barriers, complicated interfaces, an inconvenient ordering process

The result is a core functionality focused on ordering speed and local adaptation.

2. UX / UI design

When designing the UX/UI, the following were taken into account:

• ease of navigation even for inexperienced users
• minimalism and focus on content (restaurant lists, products, filters)
• clear CTAs and visual hints at every stage of ordering

The design is made so that a person can place an order in 3–4 actions without any training.

3. Development

Development was carried out with an emphasis on:

• stable operation with a weak internet connection
• adaptation to different devices and languages
• integration with local payment systems and delivery maps

Mechanisms were put in place for working with a large catalog of cuisines and products, as well as real-time order status tracking.

4. Testing

The following was performed:

• cross-device testing
• stress tests on real networks
• UX field tests in the target markets

This helped identify bottlenecks in navigation, achieve stable filter operation and correct interface localization.

Results

• The app runs stably on Android, with a rating of about ⭐4.7 and more than 500 thousand installs (Google Play data)
• The user’s ordering path has been reduced to a minimum
• Support for many languages effectively removes perception barriers
• Additional services (group buying, express delivery, product shopping) have been added to extend the user cycle

Key advantages of the solution

• Multilingualism and localization for fast-growing markets
• A comprehensive platform for ordering and delivering food, goods and services
• UX simplicity aimed at a wide audience
• Integrations with local logistics partners

Client review

“We got exactly what we wanted: a flexible app adapted to local markets, with clear navigation and a stable ordering system — all the main functions work without failures and provide real value to the user.”