About the project

i-okna.ru is the website of Umnye Okna (“Smart Windows”), a company that sells and installs uPVC windows and doors made from REHAU profiles in Moscow and the Moscow region. The site brings together a catalog of windows, doors, solutions for balconies, cottages and country houses, as well as services, prices, promotions and examples of completed work.

The challenge

Someone choosing windows compares several companies and leaves quickly if they can't see the price or don't understand how to order. We had to build a site where, from any page, it's clear how much a solution costs and how to submit a request, while technical information about profiles is presented so that a non-specialist can make sense of it.

Landing pages for specific queries

Each product line gets its own landing page with a first screen built on the same pattern. For example, “Windows for aerated concrete houses in Moscow and the Moscow region”: a large heading, the key terms — 20% prepayment, a 10-year warranty, “right on time” — the price per square meter including installation, a limited-time discount badge and a two-field request form right on the first screen.

The site header works as a quick-action panel: contacts, messengers and social media, working hours, callback and phone number, city selection, catalog search and two main buttons — “Book a measurement” and “Calculate”. Below is the main menu by product category, and above it all is a service menu with contract and payment, installments, delivery, warranty and online order payment.

The same structure scales to other products. The “Accordion” doors page uses the same first screen — heading, terms, turnkey price and request form — but with a different image and slider. Thanks to the unified template, new landing pages can be added without designing them from scratch.

Profile comparison

The hardest part for a buyer is choosing a profile. For this, we built a block with tabs for REHAU product lines: Blitz New, Thermo, Intelio 80, Brillant, Grazio, Delight, Geneo. For the selected profile, it shows a cross-section of the frame, three scales — “more light”, “heat retention”, “noise protection” — the price per square meter and technical specs: number of chambers, profile and glazing unit thickness, thermal insulation, sound insulation and burglary resistance class. Below is a short list of benefits in plain words, and next to it are the “Calculate” and “Order in 1 click” buttons and a link to a video about the profile.

Result

The site is built around two actions — calculating the cost and submitting a request — and both are available on every screen. Landing pages are assembled from unified blocks, so they can be released quickly for a new product or query, and the profile comparison translates technical specs into language a buyer understands.