Task

The client set the task of creating an accessible and clear service with which entrepreneurs without experience could open an online store on their own. The platform had to be minimalist yet functional, including the basic elements of commerce: catalog, cart, online payment, delivery. An important requirement was to ensure stable operation even with a weak internet connection and on simple devices.

Project features

The key feature of the project is maximum simplicity and automation. The user chooses a template, uploads photos and descriptions — and is ready to sell. Delivery and payment modules are connected, and everything works “out of the box”.

Also implemented:

Integration with Kaspi Pay and QIWI for payment

An online consultant inside each mini-store

Adaptation of templates for mobile devices

A built-in CRM system for processing orders

Each mini-store receives a unique subdomain, for example: myshop.mini-shop.kz

Work stages

Analytics

At the start, we conducted a series of interviews with small business representatives (tailoring studios, confectionery producers, cosmetics sellers). We identified the main problems: difficulties with payment, lack of website-building skills, and the high cost of ready-made solutions.

Based on the analysis, we defined the structure of the builder and developed templates for 5 main niches: clothing, cosmetics, food, handmade, electronics.

Design

The design task was to create a minimalist and intuitive interface. We chose a light color palette and icons instead of text wherever possible to simplify perception. Each template was given individuality while preserving the unified style of the platform.

Development and testing

The platform was implemented using Laravel and Vue.js. The following modules were added:

Template generator

Online payment module (via the Kaspi and QIWI APIs)

Order management panel

Integration with Telegram notifications for sellers

Stress testing and focus group testing with 10 entrepreneurs were carried out.

Results

In the first 3 months, the platform was used by more than 120 entrepreneurs

More than 80% of visitors come from mobile devices — the website is fully responsive

Self-registration rate — 93% (without contacting support)

The most popular categories: cosmetics, children’s clothing, handmade

Client review

“Mini-Shop has become a lifesaver for hundreds of small entrepreneurs. We managed to create a platform where you can launch online sales without a programmer. The team took all our wishes into account and worked promptly and professionally. We are very pleased with the result!”