Task

We were approached with the task of creating a website with a simple structure, a modern visual style and adaptation for mobile devices. It was important to reflect the educational value of the products and to simplify searching by age, category and the skills that the products develop. The website had to be friendly, trustworthy and encourage purchases.

Project features

The main feature of the project was the introduction of a smart filtering system that allows parents to choose products by the child’s age, skills (logic, motor skills, spatial thinking) and type (toys, robotics, construction sets). A system of video previews of products was also introduced so that the buyer could quickly understand how each kit works.

Additionally:

Integration with the local Kaspi payment system

Support for reviews from teachers and parents

The ability to order a product “in installments”

Website optimization for low-end devices and slow internet speeds

Work stages

Analytics

At the first stage, we studied the niche of educational products in Kazakhstan and also analyzed parents’ key preferences: fast delivery, detailed descriptions, honest reviews, secure payment.

Based on the analysis, we formulated the website structure: home page, catalog by age, filters, product cards, reviews, and a “Teachers recommend” block.

Design

The main task was to create a visually light, warm and at the same time modern interface. We chose soft colors, rounded shapes and accents on product cards. Each card includes a photo, a video, a short description and badges for the skills the product develops.

Special attention was paid to the mobile version: the website must work without lag even on budget smartphones.

 Development and testing

After the design was approved, we proceeded to the layout and development of the website on a CMS with the possibility of scaling.

We implemented:

Filtering by age and skills

A responsive catalog

A system of reviews and ratings

The website underwent manual and automated testing on all devices and browsers, including low-end Android devices.

Results

37% growth in the number of orders within 1.5 months after launch

A 2.1-fold increase in mobile conversion

Average time on site — 4 min. 40 sec.

More than 50 positive reviews from parents received in the first month

Client review

“The team approached the project very attentively. It was important for us that the website be not just beautiful, but convenient specifically for parents — and it worked out! After the launch, we started receiving more orders, and people began praising us for the convenience. Thanks to the team!”