About the project

"Razvivaem Dalniy" ("Developing the Far East") is a mobile quiz about the Russian Far East that we built for a government organization developing the region. Participants answer questions about the region and its projects, get their result and can compete for prizes — a stylish hoodie, a charger or a travel pillow. Judging by the hints in the questions, the quiz is designed to be taken next to an exhibition display.

The challenge

The client needed to tell a wide audience about the Far East and its priority development areas in an unobtrusive way, while building an audience around itself on social media. We did this through a game format: a short quiz with prizes that takes a few minutes on a phone and, at the end, invites players to follow the client's channels.

Introducing the rules

The quiz starts with a multi-step onboarding. The first screen shows the name in the brand style, a brief explanation of what to do and which prizes are up for grabs. We decorated the background with light line illustrations of animals and symbols of the region, and made the step cards large so the rules are understood at a glance.

Questions

The quiz has ten questions in total, and a counter in the corner shows which one the participant is on. We used two formats. The first is text answer options: for example, how many Russian regions were part of the Far Eastern Federal District before 2019. After a choice is made, the interface immediately shows whether the answer is correct.

The second format is choosing by photos: for example, finding the "Bolshoy Kamen" priority development area among four pictures. The correct option is highlighted with a green frame, a wrong one with a red frame. Under each question there is a "Hint" block that refers to the exhibition — for example, pointing to which screen on the wall holds the answer. This turns the quiz into a route through the exhibition rather than just a test on a phone.

Finale and follow

On the last screen, the participant sees their result — how many of the ten questions they answered correctly — and is offered a chance to improve their odds of winning by following one of the client's official channels: on Telegram, VKontakte or Odnoklassniki. This step is clearly marked as optional so as not to cause irritation.

Result

The "Razvivaem Dalniy" quiz turns getting to know the region into a short game with a clear reward. In a few minutes, participants learn facts about the Far East and its projects, and the client gets an engaged audience and traffic to its social media.