Task

We faced the task of creating a specialized online store that would be not just a marketplace, but would also become an information hub for botanists and passionate enthusiasts. It was necessary to implement detailed filtering by species, growing conditions and care difficulty, as well as to ensure a high level of trust through expert content and a transparent delivery system.

Project features

The main feature of the project is the systematization of plants by botanical characteristics and growing conditions. The following were also implemented:

Filtering by level of care difficulty, light, humidity and temperature

Categories “plants for the office”, “shade”, “humid climate”, “for beginners”

A blog with recommendations on repotting, feeding and disease control

Interactive product cards with photos in interiors and in natural light

An online chat with a botanist and the option of a consultation on plant selection

Work stages

Analytics

We conducted an audit of the rare plants market and identified the main problems of competitors: weak filtering, lack of product information, poor photo quality and no care recommendations.

Based on interviews with the target audience (experienced collectors and beginners), a website structure was built that is as close as possible to botanical catalogs, but in a user-friendly form.

Design

The design was executed in a calm, natural color palette: green and earthy tones, natural textures, large cards with live photographs.

The visual style focuses attention on the health of the plants, their uniqueness and aesthetics. Generous spacing, a clean interface and high readability — everything is subordinated to one goal: to give the buyer a sense of a professional approach and care.

Development and testing

The website was implemented on WordPress with a customized theme for WooCommerce. The following were introduced:

An extended catalog with tags by care conditions

A “find a plant” mechanism based on user parameters

Integration with a CRM for tracking orders and inquiries

A notification system for new arrivals and seasonal care tips

The project went through a stage of manual testing on different devices, with special attention paid to the correct operation of filters and image loading speed.

Results

Time on site increased by more than 2.5 times (from 1:30 to 4:00)

A 32% increase in the average order value thanks to the “plant selection by conditions” feature

More than 1,200 new newsletter subscribers during the first month

A community of regular customers with a high level of engagement has been formed

Positive feedback from botanical forums and communities

Client review

“The result exceeded expectations. We got not just a store, but a full-fledged platform for communicating with our audience. The website has become a key point of interaction with customers, and convenient selection and expert presentation have increased sales and trust. Thanks to the team for their patience, attention to detail and professionalism.”