About the project

YouMi is an online psychological counselling service. Clients find a psychologist who fits their needs and attend sessions by video call from home, while specialists get a platform for their online practice. We worked on the service's website, youmi.ru.

The challenge

Deciding to see a psychologist is not easy, and the website had to lower that barrier: speak in a calm, friendly tone, explain who will be helping, and make choosing a specialist straightforward. At the same time, the service has a second audience — psychologists who need to be attracted to work on the platform. Both journeys had to live on one website without getting in each other's way.

The first screen

The home page opens with a direct offer — "Online consultations with a psychologist" — and a short reassuring line, "Together we'll get through it". Below them sit a single main button, "Find a psychologist", and an explanation of how the service works: the user signs up, and YouMi matches them with a specialist. A lilac-and-violet palette, soft shapes and a photo of a video call on a tablet create a sense of calm rather than of a clinic.

A separate block answers the client's key question — can these specialists be trusted? It explains that psychologists go through a series of interviews and tests and provide documents: a university degree in psychology, at least three years of verified work experience, and records of their training and personal therapy. Each requirement has its own card with an illustration in the brand style.

Psychologist catalogue

The catalogue is organised into topic pages — for example, "Psychologists for couples". At the top there is a short text on what such a specialist helps with, and below it a filter panel: who the consultation is for, topic, gender, experience, price, method, time of the nearest session and age. Under the filters there is a banner stating that all specialists have verified their qualifications, plus list sorting. These pages both help people narrow down their choice and answer specific search queries.

Section for psychologists

Specialists have their own landing page with its own message — "Practise online from anywhere in the world": psychologists set their own workload, and all they need is a computer and a stable internet connection. The "Start practising at YouMi" button leads to joining the platform. Visually, the page continues the site's overall style but speaks to a different audience.

The result

The website runs two parallel journeys: a client finds a psychologist for their needs in just a few steps and understands why the specialist can be trusted, while a psychologist learns the terms of work and joins the platform. A single soft visual language helps to talk about a difficult subject calmly and without pressure.